Google and Reddit are two of the internet’s most popular websites. Google is the world’s largest search engine, handling over 3.5 billion searches per day. According to the deal between Google and Reddit, Google is getting AI training data from Reddit as part of a new partnership between the two companies. A report from Bloomberg said “Reddit struck a $60 million training deal with an unnamed AI company”.

Reddit is a social news aggregation and discussion website with over 430 million monthly active users.
While the sites have coexisted for years, they recently announced a new partnership that will feature Reddit content on Google search results.

The deal between Google and Reddit, marks a shift in strategy for Google as it looks to integrate more third-party content. For Reddit, it provides a massive opportunity for growth by tapping into Google’s unparalleled reach.

This new integration has significant implications for both tech giants as they aim to attract users, shape online conversations, and dominate the digital landscape.

The Deal Between Google and Reddit

Google recently announced a new partnership with Reddit that will allow more Reddit content to surface directly in Google Search results.

The deal enables Google to showcase curated Reddit posts, along with comments and other community engagement metrics, directly on the search engine results page.

Previously, Reddit content that showed up on Google would only include the original post without any of the affluent community discussion in the comments. Now, Google will have permission to display portions of those comments to give users more context and showcase the conversational nature of Reddit threads.

 

Why This Deal Matters

Google’s new deal with Reddit represents a significant milestone for both companies. For Reddit, the exposure on Google search provides an enormous opportunity to expand its audience and attract new users to the platform.

With over 3.5 billion searches per day on Google, Reddit will gain significantly more visibility by having its content surface directly in search results. It gives the social news aggregator a powerful channel to showcase its wide range of user-generated content to the masses.

Implications for Google

Google stands to benefit from this deal in a few key ways. Most notably, the partnership will give Google access to Reddit’s viral, constantly trending content.

As one of the most visited websites in the world, Reddit produces popular meme content, breaking news, and buzzworthy discussions. It will allow Google to surface fresh, ‘of-the-moment’ content in its search results.

In the past, Google has struggled to quickly include trending Reddit content in its search and news products.

By partnering directly with Reddit, Google can now showcase this content faster, better appeasing users who turn to Google to find the latest hot topics and memes.

The deal also presents new opportunities for advertising on Google.

Reddit is home to thousands of active communities centered around every topic imaginable – tech, sports, politics, pop culture, and more. Google will now be able to better target ads to users based on the Reddit communities they engage with. 

Brands will also have more opportunities to get their content and products in front of Reddit’s highly engaged audience.

Overall, the deal gives Google improved access to viral content and new advertising inventory to continue dominating the online ad market.

It allows Google to tap into the ‘front page of the internet’ – a valuable addition to its search, news, and advertising products.

Implications for Reddit

Reddit stands to gain a lot from this deal with Google. Most notably, the exposure on Google will give Reddit a much wider reach and bring in many new users.

Currently, Reddit has over 430 million monthly active users.

By having Reddit content surface on Google, many more internet users will get exposed to Reddit for the first time. It can provide Reddit a massive boost in its user base and traffic.

The increased exposure also presents significant revenue opportunities for Reddit. The company primarily makes money through advertising and premium memberships.

More users and traffic will make Reddit more attractive to advertisers and  allow the company to charge higher rates.

Reddit will also be able to convert some of these new users into paying members, adding to its subscription revenue.

The company reported $100 million in advertising revenue for Q2 2022. This deal with Google will provide momentum for Reddit to accelerate its revenue growth.

Overall, the Google deal can have a transformative impact on Reddit’s reach, user base, and profitability. It gives the company access to Google’s vast audience. Reddit stands to gain tremendously, making this deal a huge win for the platform.

 User Reaction on Google-Reddit Partnership

Reddit users have had mixed reactions to the Google-Reddit deal. Many Redditors seem pleased about the prospect of Reddit content getting more exposure through Google search results. As an aggregator of viral content, Reddit stands to gain more overall traffic by having its popular posts featured on Google.

“This is great news for Reddit,” wrote one user on the r/technology subreddit. “More eyeballs on Reddit means a bigger audience to share all the great content from the amazing communities here.”

However, some longtime Reddit users have expressed concerns about how the deal could impact Reddit’s tight-knit community.

“I hope this doesn’t fundamentally change Reddit or ruin some of what makes it special,” wrote a Redditor on r/blog. “Reddit works because of the community. I don’t want Reddit to become just another social media site.”

There are worries that an influx of users from Google could disrupt thriving subreddits if new users don’t adhere to community rules and norms. Reddit moderators may face added pressure if sudden spikes in outside traffic strain their resources.


Overall, Redditors seem cautiously optimistic yet apprehensive about how greater mainstream exposure through Google could alter the Reddit experience. The strength of the Reddit community will be tested as its content gains more amplification across the web.

Looking Ahead

However, Reddit is also known for controversial content and struggles with moderation. As a platform open to all, it has faced criticism for hosting hate speech, misinformation, and abusive communities. Google would need to consider how to moderate and filter Reddit content carefully to uphold its brand safety standards. Implementing human plus algorithmic moderation could help, but costs would be high.

Conclusions

In summary, Google’s deal with Reddit is an exciting development that could impact both companies in significant ways.

By bringing more Reddit content into its search results, Google is tapping into a vast new supply of viral, user-generated content. 

It helps Google counter criticism that its search results have become stale and dominated by big brands. It also gives Google access to the legions of loyal Reddit users.

If you need our service you can contact us :